B. F. Skinner was a leading authority in behavioral research. He found that punishment is less effective in behavioral control than rewarding reinforcement. He experimented with many species of animals and found that positive reinforcement is the fastest way animals learn. There are many horse trainers that believe in punishing a horse. I have met more than a few of these trainers. They like to yell at, ridicule and boss around the horse owners also. These trainers want to be obeyed. I have met my share of men with this attitude. They want women to obey men. Skinner is my hero.